Jawan Pakistan - National Human Development Report 2015

Project Details

  • Project: Jawan Pakistan - National Human Development Report 2015

  • Client: UNDP

  • Services: Communication & Visibility Services

Project Description

SAC developed and executed a comprehensive Nationwide Communications Campaign targeting the ever growing Youth population of Pakistan and asking them to convey their views on Education, Employment & Engagement which would subsequently be included in the upcoming National Human Development Report – 2015. This critically sensitive assignment was rolled-out on both electronic media (TV & Radio) as well the Pakistan’s influential Social media. The products were designed to be layperson friendly and articulate the messages to the youth in the most conducive manner and formats. The outreach of the campaign was not only substantive but also substantial, and served to become one of the building blocks for the work of the NHDR Project “JawanPakistan”

Introductory Video Documentary | High Profile Media Briefing Event / Media Coverage & Management | Voice Boxes (for youth engagement) | Radio and TV Call-ins branded programs (for youth engagement) | Press Ads/Radio Commercials | Newspaper Supplements/Content placement