Over 20 years of experience in the electronic and print media with specialization in Perception Management, Issue Advertising and Crisis Communication. This comprehensive media knowledge allows for the favorable handling of media relations with the National as well as the Regional media to always protect and if and when needed to project the clients image and reputation with their diverse stakeholders in the government, civil society and of course the local communities where they operate.
Issue Advertising & Media Planning
We understand where advertising fits into a broad communications/government relations strategy and how to use best leverage ads creatively to “frame the big picture” around an issue. Message development, dissemination and deployment is supplemented with appropriate visual articulation and execution. This is further enhanced with carefully strategized media buying for maximum outreach and effect to influential and target audiences in the most cost effective manner.
SAC specializes in customized productions of Documentaries, TV & Radio Commercials, Public Service Messages, TV & Radio issue based dedicated Talk shows, and communications material for education and advocacy on Social Media as such Video Packages, B-Rolls & Vines. In-House facilities exist for story board rendering, Digital concept depiction, composing music, writing lyrics, script writing, translations etc. Dedicated team of production professionals with experience in film making, editing, location scouting and talent hiring are deputed on a production job to make it both creative and cost effective. SAC’s experience in working in remote areas of Pakistan e.g. Interior Sindh, Balochistan and FATA position it very well in working in multi-ethnic and multi-lingual environments.
Media Management & Media Briefings
SAC specializes in developing affective media relations between its clients and the representative of Pakistan’s robust and vibrant media. We are able to target the most appropriate and relevant media outlets to appropriately cover the issues surrounding our client’s projects and programs. Message development is done in collaboration with the client and message dissemination is designed with creative communications products such as smart & compact info & media kits.
We take time to understand and research the client’s message and spend extensive time in articulating the vision and mission of a project to the diverse media stakeholders in both Print & Electronic (TV & Radio). We have successfully executed Media Briefings on some of the most important topics of national importance such as (FATA Reforms, Violence against Women & Girls, Election Monitoring & Observation etc.) for some of the most prestigious clients such as UNWOMEN, National Democratic Institute, The Asia Foundation, The World Bank etc.
Media Monitoring & Evaluation
Our services extend towards post coverage exercises where we offer comprehensive collection of nationwide print and electronic media coverage for clients. We collect and correlate coverage and package it in a customized manner which is very unique and informative for our clients. Media Monitoring and Evaluation to quantify and qualify the outreach and impact of awareness and advocacy campaigns is an added value addition skill that SAC provides to its clients.
SAC has vast experience in designing and executing corporate events for its clients, ranging from export promotion events to book launches. Having a team of in house experts specializing in PR, even management and logistics enhances the company’s capability to provide a truly one window operation for a client attending to each and every macro concept and micro detail of an event.
The company enjoys excellent relations with other service providers ranging from 5 star hotels, convention centers to professional videographers, photographers and sound providers. This extensive network of vendor partners also ensures timely, high quality and cost effective services to all its wide range of clients, catering to each and everyone’s customized requirements.
We at SAC believe that it is always the attention to detail which makes the event a success and takes it to the next level.
In addition to these services, SAC also provides a host of specialized trainings for clients such as Media Handling, Crisis Communication, Security and Risk etc. A panel of qualified experts with extensive hands on experience are available to truly add value to a company’s divers training requirements.
SAC has extensive experience in working closely with all tiers of Pakistan’s government (District, Provincial and Federal) on Issue Management (both commercial and socio / political) for National & Multi National Organizations operating in Pakistan. A core specialization is facilitating the Organizations operating in Pakistan’s most remote and vulnerable areas.
Close to a decade of experience in Networking, Lobbying and Advocacy on behalf of prestigious National and Multinational clients with the host country regulators and policy makers has provided SAC with an in-depth understanding of navigating Pakistan’s governmental terrain.
Building, nurturing and sustaining a diverse and strong network of Government contacts for Organizations based on a long term perspective of mutual respect and cooperation has been a hall-mark of our company’s success in this field.
Community Relations & Land Acquisition
Comprehensive understanding of the complexities of tribal / feudal culture and socio-political institutions and their interrelationship with governance issues. Assist companies in liaising with indigenous communities on all sensitive issues such as land negotiations and acquisitions, local employment, income generation etc by establishing an effective two way dialogue between all internal and external interfaces so that the core vision of the organization is communicated effectively. At the same time, effectively making the organization understand the social, cultural, economic and political ethos prevailing in the community by constantly monitoring public opinion and making strategy accordingly.
Civil Society / NGO’s
Extensive experience in working with Civil Society Organizations on a host of development issues such as poverty alleviation, rural/ urban development, community mobilization, micro enterprise development, educational issues and issues pertaining to women and children.
A decade of interaction, with donor agencies and representatives, has given an insight into studying the latest development paradigms, and articulating Pakistan’s perspective on various development issues.
Extensive experience in dealing with security related matters especially in the E & P sector provides an added perspective to stakeholder management. A very strong network of good working relations with Federal and Provincial law enforcement personnel and agencies has been built over the years and is utilized to benefit the organizations served.
Garnering and identifying market intelligence to add value to business development strategy is a specific specialty. Attaining, analyzing and processing raw information and formulating subsequent strategic advice for companies is critical to achieving commercial success and positioning the company for a premier market hold or position in the Pakistan perspective.
Conducting due diligence exercises and comprehensive stakeholder interactions are an expertise. Arranging subsequent high level meetings with elected representatives and government officials in a competitive business environment to give companies an advantageous edge is part of our core strengths.
Your dedication, energy and professionalism helped gain positive attention to the important work of the program and our partners were very grateful for your assistance.
We are very pleased to have had the opportunity to work with SAC team. We appreciate the creative ideas and team SAC managed delivering.
I wish to place on record my appreciation of the professional manner in which you have managed the responsibilities entrusted to you…with regards to Government Relations, Community Relations and Corporate Communications. Your expertise in stakeholder management, reputation management and perception management has been extremely beneficial in projecting and protecting the company’s business interest in the host country.
Our appreciation for all the efforts you have made in making our work environment in the field safer for all the employees and for help developing and maintaining a good working relationship with the local people, the relevant stake holders and the local authorities in remote and difficult areas over the years.
Your knowledge and insight into government and regulatory affairs has always added tremendous insight in helping our management stay well informed and design well thought out business strategies and decisions.