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Shazia Abbasi Consulting

Shazia Abbasi Consulting (SMC-PVT) Ltd (SAC) is a PBA & APNS accredited full service Public Affairs & Advertising firm providing Strategic Communications, Advocacy, Audio & Video and Issue Management to national & multinational corporations, institutes and organizations. The firm is duly registered with the Securities Exchange Commission of Pakistan (SECP) and has over 10 years of experience in the growing Public Affairs field.

Shazia Abbasi Consulting (SMC-PVT) Ltd (SAC) takes a holistic approach towards designing communication strategies, which are not only visually impactful and content effective but are also cost effective and tangibly measureable. We understand where Public Relations & Advertising fit in to a broad Corporate Communications/Public Affairs framework and how to use best leverage strategy to “Frame the Big Picture” around Social, Commercial and Corporate issues. Our customized 3D approach towards Public Affairs facilitation i.e Development, Dissemination and Deployment is supplemented effectively with appropriate media articulation and perception management.

Shazia Abbasi Consulting (SMC-PVT) Ltd (SAC) provides a dedicated team of Strategic Communication experts for designing and executing effective Communications Strategies by capitalizing on its vast network of media contacts and diverse Public Affairs experience. Institutionally, the organizational setup comprehensively covers the ever-growing media landscape of Pakistan and its related stakeholders. As a full scale Public Affairs firm, we have considerable experience in working with all tiers of the government at Federal, Provincial and District levels, which further supplements our services and provides value addition to our clients in navigating the official governmental terrain.

SAC Team

Shazia Abbasi CEO

Extensive experience in socio-political analysis both on international and domestic issues. Specialized in the politics of developing countries. Comprehensive understanding of Pakistan’s economic, social, cultural and political characteristics and an understanding of development in the region.

Ayyaz MalikDir. Operations

Broad range of experience in Pakistan’s advertising industry, catering to the most sensitive & important aspects of the field, which are Account Management, Media Planning and Buying, Strategy Design as well as Event Management.

Ali Hasan MalikCreative Manager

He develops and nurtures the media campaign for the client with an attention to detail, a commitment to deadlines and a passion to developing something new and vibrant, packaging it uniquely for maximum visibility and viability. These are the traits that make Ali a cutting edge Director. His projects serve to communicate, stimulate and activate target audiences in the most pro-active manner.

Shakeel Ahmed Mgr. Productions

Shakeel is an accomplished Director of Photography, whose work extends to a diverse range of TV commercials, videos & documentaries. Over the years he has filmed documentaries ranging from the Award winning documentary “Voice of Peace” about the rehabilitation of the SWAT Valley in Pakistan, to the critically sensitive topic of reforms in FATA.

Our Happy Clients